Selling on Shopify in Italy · IT
Your Shopify store, in Italian.
Italian shoppers buy on their phones and pay in more ways than most. The copy has to sound natural, not translated, and the sizes have to match.
Translate 5 products into ItalianFree. Upload your Shopify export, no card.
translations_it.csv
IT
| Row | Type | Field | Default content (EN) | Translated content (IT) |
|---|---|---|---|---|
| 2 | PRODUCT | title | Merino Crew-Neck Sweater | Maglione girocollo in merino |
| 3 | PRODUCT | body_html | <p>Knitted from <strong>100% merino wool</strong>. Machine wash at 30 °C.</p> | <p>Lavorato a maglia in <strong>100% lana merino</strong>. Lavabile in lavatrice a 30 °C.</p> |
| 4 | PRODUCT | meta_title | Merino Crew-Neck Sweater – Soft, Warm, Washable | Maglione girocollo in merino – morbido, caldo, lavabile |
| 5 | PRODUCT | meta_description | A fine-knit merino sweater that keeps its shape, wash after wash. | Un maglione in merino a maglia fine che mantiene la forma, lavaggio dopo lavaggio. |
| 6 | PRODUCT_OPTION | name | Colour | Colore |
| 7 | PRODUCT_OPTION_VALUE | name | Charcoal grey | Grigio antracite |
01 · The market
What Italian copy expects.
- Register
- Many online shops use the informal tu. Luxury and B2B shops often keep the formal Lei. We follow the usual register for your sector and keep it the same everywhere.
- Numbers
- Decimal comma, full stop for thousands. The euro sign is written after the amount, or before it in some shops; pick one and keep it.
- Dates
- Day, month, year with slashes: 24/12/2026. Times on the 24-hour clock.
- VAT
- IVA. Standard rate 22 %, with reduced rates for some goods. Consumer prices are shown with VAT included.
- Sizes
- Italian women's clothing sizes run on their own scale: an IT 42 is roughly a DE 36 or FR 38. Give a size table instead of translating the labels.
- Typography
- Accented capitals (È, À) and apostrophes in articles (l'articolo) must survive the import. The file stays UTF-8, so they do.
- Price example
- 12.345,50 € (€12,345.50 in English)
02 · Checkout
How shoppers in Italy pay.
Payment methods are switched on in your payment provider, not in the translation.
- Cards
- Including prepaid cards such as PostePay, common for online purchases.
- PayPal
- Widely used.
- Satispay
- An Italian mobile payment app, used in shops and online.
- Pay in instalments
- Buy-now-pay-later services such as Scalapay and Klarna.
- Cash on delivery
- Contrassegno. Still offered by some shops, usually with a fee.
03 · In the file
What the translation takes care of.
- One register for the whole store, product pages and theme strings alike.
- Prices and measurements written the Italian way inside descriptions.
- Size labels left as codes, so your size table stays the reference.
- Your brand names and fixed terms from the glossary, in every row.
- Up to 250 products or 60,000 words, proofread by a native Italian speaker, back in 5 working days.
04 · Further reading
Before you open.
- Export the translation CSV from ShopifyStep by step, then import it back.
- hreflang with Shopify MarketsHow Italian pages get their own URLs and search results.