Selling on Shopify in Germany · DE
Your Shopify store, in German.
Germany is one of the largest e-commerce markets in Europe, and German shoppers read the small print. The copy has to be formal, precise and in the right formats.
Translate 5 products into GermanFree. Upload your Shopify export, no card.
translations_de.csv
DE
| Row | Type | Field | Default content (EN) | Translated content (DE) |
|---|---|---|---|---|
| 2 | PRODUCT | title | Merino Crew-Neck Sweater | Merino-Pullover mit Rundhalsausschnitt |
| 3 | PRODUCT | body_html | <p>Knitted from <strong>100% merino wool</strong>. Machine wash at 30 °C.</p> | <p>Aus <strong>100 % Merinowolle</strong> gestrickt. Maschinenwäsche bei 30 °C.</p> |
| 4 | PRODUCT | meta_title | Merino Crew-Neck Sweater – Soft, Warm, Washable | Merino-Pullover mit Rundhals – weich, warm, waschbar |
| 5 | PRODUCT | meta_description | A fine-knit merino sweater that keeps its shape, wash after wash. | Ein feiner Merino-Strickpullover, der seine Form behält – Wäsche für Wäsche. |
| 6 | PRODUCT_OPTION | name | Colour | Farbe |
| 7 | PRODUCT_OPTION_VALUE | name | Charcoal grey | Anthrazit |
01 · The market
What German copy expects.
- Register
- Shops usually address customers formally, with Sie. Some fashion and lifestyle brands use du. We write Sie throughout, including buttons and error messages.
- Numbers
- Decimal comma, full stop for thousands. The euro sign follows the amount, after a space.
- Dates
- Day, month, year with full stops: 24.12.2026. Times on the 24-hour clock.
- VAT
- Standard rate 19 %, reduced rate 7 %. Consumer prices are shown with VAT included.
- Sizes
- EU clothing sizes (36, 38, 40) and EU shoe sizes (42, 43). Metric units only: cm, kg, ml.
- Typography
- Nouns are capitalised and compounds run long, so check that buttons and menus still fit. Quotation marks are „low-high“.
- Price example
- 12.345,50 € (€12,345.50 in English)
02 · Checkout
How shoppers in Germany pay.
Payment methods are switched on in your payment provider, not in the translation.
- PayPal
- Widely used for online purchases.
- Klarna
- Including pay by invoice (Kauf auf Rechnung) and bank transfer. Sofort, once a separate brand, is now part of Klarna.
- SEPA direct debit
- Lastschrift: a debit from the shopper's bank account.
- Cards
- Visa, Mastercard and debit cards, plus Apple Pay and Google Pay.
03 · In the file
What the translation takes care of.
- Sie, Ihr and Ihnen used consistently, never mixed with du.
- Decimal commas and 19,99 € style prices inside product descriptions.
- Button and menu labels kept short, so they fit where the English fits.
- Your brand names and fixed terms from the glossary, in every row.
- Up to 250 products or 60,000 words, proofread by a native German speaker, back in 5 working days.
04 · Further reading
Before you open.
- Export the translation CSV from ShopifyStep by step, then import it back.
- hreflang with Shopify MarketsHow German pages get their own URLs and search results.
- Germany shop checklistImpressum, Widerrufsbelehrung, Grundpreis, packaging. Information, not legal advice.